First Base Finance
First Base Finance
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Stock the cart. Scale the store. 

Working capital for online stores and DTC brands. Fund inventory buys, ad spend, and cash-flow gaps between payouts—based on your revenue, not just your credit score.

  • Up to 15 month terms
  • No clawbacks
  • Same-day commissions
  • We fund defaults*

*As long as they are satisfied or on a payment plan.

See your optionsStep 1/5

2 minutes. No commitment. No credit impact.

How much funding do you need?
$50,000

What you need to qualify

Hit these three and you're in the game. Everything else, we figure out together.

$0+
Minimum monthly revenue
0+ mo
Time in business
0 mo
Bank statements

Four steps to first base.

Getting funded shouldn't feel like the major leagues.

  1. 1
    1st base

    Apply

    A 2-minute application. No commitment.

  2. 2
    2nd base

    Review

    Share 3 months of bank statements.

  3. 3
    3rd base

    Get funded

    Funds in as little as 24 hours.

  4. 4
    Home

    Grow

    Renew and scale as you grow.

We look at your store revenue, not just your credit score.

  1. 01Approvals based on real sales deposits—not a perfect FICO alone.
  2. 02Capital for inventory, paid ads, packaging, or marketplace fees.
  3. 03A reviewer who understands payout timing and campaign spikes.
Revenue lens

What we actually read

3 mo. statements
Month 1Month 2Month 3
Deposits
Primary
Consistency
Primary
Time in business
Secondary
Credit score
One factor

E-commerce is one aisle of who we fund.

We also back brick-and-mortar retailers, restaurants, and service businesses. Explore more industries.

Founders who kept the store shipping.

$0M+
funded to date
0hr
average funding time
0%
approval rate

Inventory for a launch and ad spend hit at once. They underwrote my store deposits and moved faster than my old bank ever did.

Noah B.

DTC Brand · Brooklyn NY

Verified customer

Bank said no. First Base looked at my actual sales and had me funded the next day.

Marco D.

Auto Repair · Chicago IL

Verified customer

Easiest application I've ever done. No runaround, no surprise fees.

Priya S.

Dental Practice · Austin TX

Verified customer

Ready to fund the next SKU run?

See e-commerce working capital options in minutes. No commitment, no hard credit pull to check.